Product Adoption

Use this calculator to explore the startup of a new company or the adoption of a product in a market. Model how your product gains and loses users. Then, carry out a quick financial analysis of the viability of your business.

This calculator supports modeling:

  • User Acquisition through Marketing: Just specify your marketing spend and the cost of acquiring a user.
  • User Acquisition through Word of Mouth: Configure how existing users will introduce new users to your product.
  • Your Financial Health: Simulate your changing balance sheet as you obtain revenue from users while paying expenses.

Please note that if you run out of money (your capital drops to 0), the simulation will continue to run on the assumption you are able to obtain additional funding.

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